UMVA has learned that a massive P3 billion investment is being poured into expanding the World Trade Center Metro Manila's exhibition facility in Pasay City, a move that will add a staggering 20,000 square meters of space by 2028.
This ambitious expansion is being hailed as a game-changer for the Philippine exhibitions and events industry, with the company's Chairman and Chief Executive Officer declaring it a bold "investment in the future" of the sector.
The company is anticipating a surge in events with increased scale, complexity, and wider audience reach, and the expansion is expected to create more room for flagship shows, new market entrants, and larger international exhibitions that require flexibility and reliable venue capabilities.
The Philippines is positioning itself as a premier destination for meetings, incentives, conferences, and exhibitions (MICE), and with increased capacity and improved infrastructure, the World Trade Center Metro Manila is poised to welcome more foreign organizers, attract global trade shows, and further strengthen the country's footprint in the regional and international MICE landscape.
A significant 7,000 square meters of external space will be maintained for outdoor set-ups, providing a versatile and expansive area for event organizers to work with.
Event organizers will be able to book advance reservations before the expansion is completed, giving them early access to prime dates and allowing for seamless planning of flagship events.
The expanded World Trade Center Metro Manila reflects a deep-seated confidence in the market, a commitment to helping partners scale, and a determination to ensure that the Philippines remains competitive in attracting major regional and international events.
Since its opening in 1996, the World Trade Center Metro Manila has played host to numerous major trade shows, conferences, and large-format industry events, cementing its reputation as a leading events venue in the country.
Located strategically near hotels, malls, and the Ninoy Aquino International Airport, the World Trade Center Metro Manila is perfectly positioned to continue serving the needs of event organizers and attendees alike.
