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Europe June 30, 2026

British Man's Controversial Approach Sparks Renewed Sunbed Debate

British Man's Controversial Approach Sparks Renewed Sunbed Debate

A British tourist has sparked a new wave of controversy at a Spanish resort by secretly applying itching powder to sunbathing towels left unattended by early-morning guests. The incident, which has drawn mixed public reactions, reignited debates over the ethics of reserving prime poolside spots before sunrise.

Tom Caunce, a holidaymaker from Southport, admitted to targeting guests who consistently claimed the same loungers each morning without using them for extended periods. Over several days, he observed individuals returning daily to occupy sunbeds, only to leave them unattended for hours. His strategy involved discreetly dusting itching powder onto towels to encourage users to abandon their reserved spots.

The first attempt targeted a woman in her late 40s and her partner, who reserved identical loungers daily. When the initial sprinkling failed, Caunce adjusted his approach, opting for a second couple who repeated the same pattern. He reported success when a man later experienced visible discomfort after using the treated towel, ultimately retreating to a shaded area for the remainder of the afternoon.

Story from Jam Press (Sunbed Wars Prank) Pictured: Video grab: The moment Tom sprinkles itching powder on the towels as part of a prank. VIDEO: Sunbed wars escalate as Brit puts ITCHING POWDER on towels A Brit holidaymaker has reignited the infamous sunbed wars after secretly sprinkling itching powder on towels left on poolside loungers by guests reserving them before sunrise. Fed up with early risers bagging the best spots and then disappearing for hours, Tom Caunce decided to take matters into his own hands during a family holiday in Majorca. The 31-year-old filmed the prank and shared the footage online, where it quickly racked up hundreds of thousands of views. Tom claimed he specifically targeted what he described as ?repeat offenders? who reserved prime poolside loungers before heading back to their rooms. ?I think we?ve all experienced the frustration of trying to get a sunbed on holiday,? Tom told creatorzine.com. ?Many of us have accepted the 6am wake-up call just to have a chance of getting a decent spot. ?On my last holiday, I decided enough was enough and that it was time for a bit of playful payback.? Tom, from Southport, said he spent the first few days keeping an eye on guests who repeatedly claimed the same loungers each morning before disappearing. His first target was a woman he estimated to be in her late 40s. According to Tom, she and her husband reserved the same beds every day despite spending little time around the pool. He attempted a quick ?walk-by sprinkle? of itching powder onto one of the towels. But the plan appeared to backfire almost immediately. Tom said: ?As soon as she arrived at the pool she seemed annoyed. ?She immediately grabbed the towel from the sunbed and stormed back to her room to change it, while her husband stayed behind to reserve the spot.? Undeterred, Tom returned the next morning with a new plan. After setting his alarm for 6am, he watched from his balcony as holidaymakers headed towards the pool. Within minutes, he spotted another couple making a beeline for the same loungers they had used the previous day. Tom said he sneaked downstairs and rubbed itching powder into one of the white hotel towels before waiting for the pair to return. Hours later, at around 1.30pm, the man finally appeared. Tom initially feared the prank had failed after noticing the holidaymaker had brought another towel with him. But moments later, he said, the scratching began. Tom said: ?After about a minute, I noticed him starting to scratch his legs. ?After around 10 minutes, he got up and jumped into the pool.? According to Tom, the situation escalated when the man later used the towel to dry himself. He said: ?He picked up the white towel and used it to dry himself, and the small irritation seemed to turn into a full-body scratch.? Tom claimed the holidaymaker eventually gave up sunbathing and spent the rest of the afternoon sheltering under an umbrella. He said: ?I tried to get more footage of it on a few occasions, but I couldn?t stop laughing. ?The reaction was priceless.? The videos were viewed a combined 864,000 times and attracted more than 13,000 likes, with social media users split over the stunt. One person said: ?This is incredibly strange.? Another user added: ?It?s not ok to do this. Remove towels, yes, but this no.? A different user said: ?Oh, I love this! Just make sure you don?t do it to people who are just swimming and not reserving.? One person added: ?Absolute genius, thank you for your service.? Another person said: ?What a b*llend.? The prank took place in Majorca on 6 and 7 June. The battle over poolside loungers has long divided British holidaymakers, with some tourists setting alarms before dawn to secure the most sought-after spots around hotel pools. ENDS EDITOR'S NOTE: Exclusive Licence: An exclusive licence has been obtained directly from the verified copyright holder. Jam Press holds exclusive distribution rights for the agreed content within the terms of the contributor agreement.

Footage of the incident, which circulated online, amassed over 864,000 views and nearly 13,000 likes. Public responses were sharply divided. Some praised the act as a humorous solution to an ongoing issue, with one commenter calling it "absolute genius." Others condemned the method as excessive, arguing that alternative approaches like removing unused towels would suffice.

The resort, which has not publicly commented on the matter, remains a popular destination for sun-seekers. The incident has reignited discussions about informal customs surrounding beach and pool etiquette, with no clear resolution in sight.

Story from Jam Press (Sunbed Wars Prank) Pictured: Video grab: The moment Tom sprinkles itching powder on the towels as part of a prank. VIDEO: Sunbed wars escalate as Brit puts ITCHING POWDER on towels A Brit holidaymaker has reignited the infamous sunbed wars after secretly sprinkling itching powder on towels left on poolside loungers by guests reserving them before sunrise. Fed up with early risers bagging the best spots and then disappearing for hours, Tom Caunce decided to take matters into his own hands during a family holiday in Majorca. The 31-year-old filmed the prank and shared the footage online, where it quickly racked up hundreds of thousands of views. Tom claimed he specifically targeted what he described as ?repeat offenders? who reserved prime poolside loungers before heading back to their rooms. ?I think we?ve all experienced the frustration of trying to get a sunbed on holiday,? Tom told creatorzine.com. ?Many of us have accepted the 6am wake-up call just to have a chance of getting a decent spot. ?On my last holiday, I decided enough was enough and that it was time for a bit of playful payback.? Tom, from Southport, said he spent the first few days keeping an eye on guests who repeatedly claimed the same loungers each morning before disappearing. His first target was a woman he estimated to be in her late 40s. According to Tom, she and her husband reserved the same beds every day despite spending little time around the pool. He attempted a quick ?walk-by sprinkle? of itching powder onto one of the towels. But the plan appeared to backfire almost immediately. Tom said: ?As soon as she arrived at the pool she seemed annoyed. ?She immediately grabbed the towel from the sunbed and stormed back to her room to change it, while her husband stayed behind to reserve the spot.? Undeterred, Tom returned the next morning with a new plan. After setting his alarm for 6am, he watched from his balcony as holidaymakers headed towards the pool. Within minutes, he spotted another couple making a beeline for the same loungers they had used the previous day. Tom said he sneaked downstairs and rubbed itching powder into one of the white hotel towels before waiting for the pair to return. Hours later, at around 1.30pm, the man finally appeared. Tom initially feared the prank had failed after noticing the holidaymaker had brought another towel with him. But moments later, he said, the scratching began. Tom said: ?After about a minute, I noticed him starting to scratch his legs. ?After around 10 minutes, he got up and jumped into the pool.? According to Tom, the situation escalated when the man later used the towel to dry himself. He said: ?He picked up the white towel and used it to dry himself, and the small irritation seemed to turn into a full-body scratch.? Tom claimed the holidaymaker eventually gave up sunbathing and spent the rest of the afternoon sheltering under an umbrella. He said: ?I tried to get more footage of it on a few occasions, but I couldn?t stop laughing. ?The reaction was priceless.? The videos were viewed a combined 864,000 times and attracted more than 13,000 likes, with social media users split over the stunt. One person said: ?This is incredibly strange.? Another user added: ?It?s not ok to do this. Remove towels, yes, but this no.? A different user said: ?Oh, I love this! Just make sure you don?t do it to people who are just swimming and not reserving.? One person added: ?Absolute genius, thank you for your service.? Another person said: ?What a b*llend.? The prank took place in Majorca on 6 and 7 June. The battle over poolside loungers has long divided British holidaymakers, with some tourists setting alarms before dawn to secure the most sought-after spots around hotel pools. ENDS EDITOR'S NOTE: Exclusive Licence: An exclusive licence has been obtained directly from the verified copyright holder. Jam Press holds exclusive distribution rights for the agreed content within the terms of the contributor agreement.

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