The world of fashion mourns the loss of Antony Price, a visionary designer whose work defined an era of glamour and innovation, who passed away at the age of 80.
Price wasn’t a name plastered across magazine covers, yet his influence resonated deeply within the industry and with the icons who wore his creations. He possessed an extraordinary technical skill and a unique ability to capture the essence of old Hollywood, injecting it with a modern, elegant sensibility.
His most enduring legacy lies in his collaborations with musical giants like Duran Duran and Bryan Ferry of Roxy Music. Price wasn’t simply a clothier; he was a creative partner, shaping their image and contributing to the visual language of a generation.
Just weeks before his passing, Price presented a final, spectacular show in collaboration with atelier 16Arlington, a poignant farewell that showcased his continued relevance. Singer Lily Allen graced the runway in a striking black velvet dress, instantly drawing comparisons to Princess Diana’s iconic “revenge dress.”
Duran Duran’s Nick Rhodes, a close friend, shared his grief, remembering Price as a loyal, kind, and brilliantly witty companion. He recalled Price’s genius for making anyone wearing his designs the center of attention.
Perhaps Price’s most recognizable contribution was conceiving and designing the pastel-colored silk suits worn by Duran Duran in their groundbreaking “Rio” music video. These suits weren’t just garments; they were symbols of a vibrant, new wave aesthetic.
Born in Yorkshire in 1945, Price’s artistic journey began at Bradford Art School before culminating in studies at the Royal College of Art. Even early in his career, his talent was evident, designing body-hugging trousers for Mick Jagger just a year after graduating.
He launched his eponymous label in 1979, and his debut fashion show in 1980 featured opening looks modeled by Jerry Hall, who also wore one of his designs on her wedding day to Sir Mick Jagger. This cemented his position within the inner circle of rock and roll royalty.
Price’s artistry extended beyond music, notably designing the jacket David Bowie wore in his “As The World Falls Down” music video. More recently, he became a favored designer for Queen Camilla, demonstrating his enduring appeal across generations and styles.
While often overlooked by mainstream fashion media, Antony Price was a true original, a designer whose work spoke for itself. He leaves behind a legacy of elegance, innovation, and a quiet brilliance that will continue to inspire.
