The annual tradition ofThe Big Fat Quiz of the Yeartook an unexpected turn this Boxing Day, sparking a wave of disappointment among viewers. Instead of focusing solely on the year’s events, the show dedicated a segment to a fleeting online trend: AI-generated Barbie dolls.
Hosted by Jimmy Carr, the quiz pitted teams of comedians against each other, challenging their knowledge of 2025’s headlines – from Katy Perry’s unusual space venture to Lily Allen’s deeply personal album. But before diving into these moments, the show opted to recreate the viral trend of transforming oneself into a miniature, boxed doll using artificial intelligence.
The results were… revealing. AI-generated Barbies of the panelists appeared, each accompanied by items reflecting their public personas. Katherine Ryan’s doll included a Botox needle, Richard Ayoade’s a nondescript book, Lou Sanders’ healing crystals, and Jimmy Carr’s a collection of faces. While intended as comedic fodder, the segment landed with a thud.
Viewers quickly voiced their dismay, not at the jokes themselves, but at the show’s embrace of a technology increasingly scrutinized for its environmental impact and potential societal consequences. The use of AI, requiring significant energy and water resources, felt particularly jarring during a climate crisis.
Concerns extended beyond environmental issues. Many expressed fears that reliance on AI could stifle critical thinking and disrupt the job market. The segment was labeled “disgusted and saddened” by some, with calls for the broadcaster to demonstrate more responsibility.
One viewer pointed out the low quality of the AI-generated images, noting inconsistencies and recycled jokes. The segment felt rushed and uninspired, a stark contrast to the show’s usual sharp wit and insightful commentary. It left many wondering if the pursuit of a fleeting trend had overshadowed the show’s core purpose.
