The latest social media trend, "tanmaxxing," is taking sun exposure to an extreme. This practice involves maximizing sun exposure and tanning the skin more intensely, often with the help of tanning products like oils, bronzers, and gels.
Gen Z is particularly drawn to this trend, showcasing dramatic tan lines and outdoor set-ups on social media. However, dermatologists warn that excessive sun exposure, as promoted by tanmaxxing, can be hazardous to one's health.
According to dermatologists, spending time outdoors can have benefits, such as boosting mood and supporting vitamin D production. However, these benefits can be achieved through more moderate means, such as diet and supplements, rather than excessive sun exposure.
Board-certified dermatologist Dr. Michael Tassavor emphasizes that there is "no such thing as a safe, natural tan." He notes that a tan is not a "glow-up," but rather a visible signal of DNA damage.
The World Health Organization classifies UV radiation and tanning beds as Group 1 carcinogens, the same category as tobacco and asbestos. Using a tanning bed before age 35 can raise melanoma risk by about 75%, Dr. Tassavor warns.
Two common misconceptions behind tanmaxxing are that skipping sunscreen produces a better tan and that a base tan protects the skin from future sunburns. Dr. Tassavor debunks these myths, stating that sunscreen use does not harm bone health and that diligent application is necessary for safe sun exposure.
To safely expose oneself to the sun, Dr. Tassavor recommends using SPF 30 sunscreen and reapplying every two hours. Tanning beds should be avoided entirely, as there is "no safe dose" of UV exposure and using them accelerates skin aging.
