The lights are about to shine bright on women's football once again. This week in London, the Women’s Football Awards return for their most electrifying ceremony yet—and the world's biggest brands are racing to be part of it.
Record crowds, blockbuster broadcast deals, and surging investment have transformed the women's game into an unstoppable force. Now, global powerhouses like SHEIN, DSV, ScottishPower, and Destinology are throwing their weight behind an evening that honors the players, pioneers, and organizations rewriting the rules both on and off the pitch.
Broadcaster Gabby Logan and former England defender Jamie Carragher will co-host the glittering event. Carragher, eyes wide open to the shift, says the level of backing now surrounding women’s football is nothing short of brilliant. "It’s not just about recognition," he explains. "It’s about creating real opportunities and building something sustainable." He points to SHEIN’s grassroots investments as a prime example of brands turning applause into action.
For DSV, sponsoring the awards isn't just a logo placement—it’s a statement. Their senior commercial director calls the awards a powerful platform that celebrates progress from grassroots to the global stage, aligning with their mission to connect communities worldwide.
Destinology echoes that fire. A spokesperson describes women's football as the embodiment of passion, dedication, and world-class talent—and they're not just talking. The luxury travel partner is gifting holiday packages to some of the evening’s winners, adding a dash of dreamlike reward to the celebration.
This isn't just another awards night. It's a signal that women’s football has crashed through the mainstream barrier and is charging full speed ahead. From the roar of packed stadiums to the quiet commitment of sponsors fueling grassroots dreams, the game is being rewritten—and everyone wants a front-row seat.
The evening will spotlight dozens of nominees across categories like Player of the Year, Club of the Year, and Game Changer. Names like Alessia Russo, Vivianne Miedema, Lauren Hemp, and Bunny Shaw headline the Player of the Year shortlist, while clubs from Manchester City to Barcelona's women's team vie for top honors. But beyond the trophies, the real prize is the message: this sport is here to stay.
