The future of Celebrity Big Brother on ITV hangs in the balance, with the network reportedly delaying its return.
An insider claims that ITV is struggling to attract high-profile talent, citing the success of rival BBC's The Celebrity Traitors as a major factor.
The upcoming season of The Celebrity Traitors featured a star-studded lineup, including actors Miranda Hart, Richard E Grant, and Michael Sheen, as well as Love Island presenter Maya Jama and comedians Rob Beckett and Romesh Ranganathan.
ITV's struggles to secure big-name stars for its reality shows, including I'm a Celebrity... Get Me Out of Here!, are said to be a major concern for the network.
The insider notes that ITV is already facing a challenge in finding stars for its spin-off show, The Wild Frontier, which is expected to air in early 2027, and that this coincides with the time ITV was hoping to drop a new series of Celebrity Big Brother.
ITV had previously insisted that it was committed to Celebrity Big Brother, but the network now appears to have changed its tune, with no decisions made for 2027.
The original version of the reality series first aired on Channel 4 and Channel 5 between 2001 and 2018, before being revived by ITV six years later.
Since hitting screens again, Celebrity Big Brother has faced a string of controversies, including last year's incident involving Mickey Rourke, who was booted from the show after using offensive language and engaging in unacceptable behavior.
Despite the show's controversies, it has generated over 150 million streams on ITV's catch-up service, but the most recent season saw viewing figures of between one to two million on each night the episodes aired.
