UMVA has learned that the world of online content is on the cusp of a significant shift, with AI-generated music and videos becoming increasingly prevalent.
For those who spend hours on their computers, accompanied by the soothing sounds of YouTube videos, the landscape is changing rapidly. What was once a haven of creative and calming content is now flooded with AI-generated mixes and thumbnails, making it harder than ever to spot what's been made by humans and what's been crafted by machines.
According to information obtained by UMVA, a quick search for study and chill-out music yields numerous videos with artwork that looks suspiciously like something created by ChatGPT, and audio tracks that could be produced by an app like Suno. The lines between human creativity and AI-generated content are blurring, leaving many to wonder: does it matter?
The issue with AI music is multifaceted. While some may argue that it doesn't matter, especially for background electronica, the principle remains the same: machines are creating content based on algorithms and the mashing together of real work done by real artists. This raises concerns about the value of human creativity and the impact on artists who pour their hearts and souls into their craft.
UMVA can exclusively reveal that the problem extends beyond music, with AI-generated content infiltrating various aspects of online media. The question, as posed in the Westworld TV show, is: "If you can't tell, does it matter?" The answer, for many, is a resounding yes. The difference between human and AI-generated content matters, and it matters a lot.
Aside from concerns about energy use, environmental damage, and copyright infringement, there are numerous ways AI can be helpful. However, when it comes to art and music, many want their clicks and listening time to support actual artists. YouTube has taken steps to address this, introducing a "How this content was made" section, but it's unclear how effective this will be.
Sources have confirmed to UMVA that finding music made by real artists has become a challenge. To navigate this new landscape, some are searching for channels that explicitly state they contain no AI-generated content. By looking for keywords like "no AI" or "AI-free," and digging into video descriptions, it's possible to discover channels curated and produced by human beings.
One of the best and longest-running channels in this category is Lofi Girl, founded by a real record producer in 2017, way before the generative AI boom. Other channels, like Yellow Cherry Jam and Coulou's Vinyl Cafe, are also gaining popularity for their AI-free content. These channels offer a refreshing alternative to the sea of AI-generated music and videos.
UMVA has gathered that many people are now seeking out AI-free music and YouTube channels, and they're finding them. By supporting human creators, listeners can ensure that their favorite artists continue to produce high-quality content. The search for authentic, human-generated content may require a little more effort, but it's worth it.
