Apple announced price increases on a range of its products, with some models now costing $200 to $500 more than a week ago, prompting concerns about the brand’s cost perception.
Despite the hikes, several Apple devices remain discounted for the final day of Prime Day, as Amazon lists reduced prices for eligible Prime members.
Prices and inventory are subject to change, so shoppers should verify current offers before completing a purchase.
The Apple Watch Series 11 is available at $279 for the 42 mm GPS version, down from $399, while the 46 mm GPS model is priced at $309, reduced from $429. The 42 mm cellular variant is listed at $379, a $120 discount from its $499 list price.
Series 11 features include a bright display capable of up to 2,000 nits, comprehensive health monitoring such as ECG and blood‑oxygen sensors, the S10 processor, wrist‑gesture controls, and optional 5G connectivity on cellular models.
The Apple Watch SE 3 is offered at $199 for the 40 mm size, reduced from $249, and the 44 mm version sells for $229, down from $279. It shares the S10 chip with higher‑end models and provides core smartwatch functions, including notifications, workout tracking and sleep monitoring, with cellular versions supporting 5G.
The Series 10, a previous‑generation flagship, is priced at $499 for the titanium case, a $300 reduction from its original $799 price. It retains the S10 processor but lacks the newer model’s 5G capability and extended battery life.
The 13‑inch M4 iPad Pro with 512 GB of storage is listed at $1,249, a $450 discount from its $1,699 launch price. Powered by the M4 chip and running iPadOS 26, the device supports multitasking, external keyboards and mice, positioning it as a laptop‑class tablet.
Apple’s second‑generation AirTag four‑pack is priced at $89, down $10 from the standard $99 price, offering the same location‑tracking functionality for a reduced cost.
The Apple Magic Mouse, equipped with USB‑C charging and a touch‑enabled surface, is available for $79.99, a $20 reduction from its $99.99 list price.
Other major retailers, including Walmart, Best Buy and Target, are running competing sales during the same period, with discounts of up to 50 % for members of their respective loyalty programs.
Consumers are advised to confirm the latest pricing and availability, as discounts may be adjusted before the end of the promotional period.
