Joel Dommett is paying the price for a lost bet, and the consequence is… a nipple piercing. The Masked Singer UK host found himself on the receiving end of a rather painful wager with his friend and co-host, Ben Shephard.
The unusual bet stemmed from their chaotic journey launching a new men’s skincare brand, a process they’re documenting on their podcast, The Business Men. The stakes were high, and the outcome, undeniably uncomfortable for Dommett.
A video surfaced showing the piercing taking place, with Shephard observing from the bedside. Dommett’s reaction was immediate and blunt: “I absolutely hate it.” He quickly added, with a touch of desperation, “It feels like we better have a f*ing successful skincare brand.”
Shephard, initially reluctant to participate in the bet himself, jokingly referred to his nipples as “national treasures.” His wife, Annie, reportedly wasn’t thrilled with the prospect either, adding significant pressure to the outcome.
The aftermath was equally dramatic. Shephard confessed his knees nearly buckled when he realized Dommett would be the one undergoing the procedure. He described witnessing the piercing as “traumatizing,” noting Dommett’s visible pain as the needle went in.
This isn’t the only surprise the duo has delivered recently. Shephard also shocked the nation by revealing himself as the runner-up on the popular show, *Masked Singer*, performing as the character Conkers.
Dommett’s reaction to the reveal was one of complete disbelief, collapsing in shock as Shephard’s secret came to light. The *This Morning* presenter had skillfully maintained his composure while interviewing eliminated contestants, all while concealing his own identity.
Shephard explained his success in keeping the secret lay in feigning ignorance, even engaging in detailed conversations with contestants about their experiences on the show.
