Brussels has a secret it’s been keeping from the world—a shimmering, style-soaked gem that’s about to become your next obsession. The Standard, Brussels just unlocked its doors for World of Hyatt members, and this is the moment you’ve been waiting for.
Hyatt quietly swallowed Standard International in 2024, snatching up iconic hotels like The Standard, High Line in New York and The Standard, Bangkok. Now, the brand’s newest playground in the heart of Europe is ready to reward your loyalty with every point you’ve saved.
Perched in Brussels’ Northern Quarter, this hotel lives inside a reborn 28-story tower from the 1960s. Once a soulless office block, the neighborhood is now exploding with daring design, fresh greenery, and electric cuisine—the perfect backdrop for The Standard’s signature edge.
Step inside and you’ll find 200 rooms and suites, from classic king rooms to long-stay apartments with kitchenettes that feel like your own private sanctuary. Every space whispers comfort, but with a rebellious twist.
Hunger calls? Double Standard serves up American comfort food and Belgian classics from breakfast through lunch. Lila29 is a rooftop stunner with Iberian flavors, killer cocktails, and views that’ll steal your breath. And the Lobby Bar hums with small bites and drinks from afternoon until late night.
Don’t skip the Greenhouse—a lush, tree-filled escape right next to Double Standard. It’s a quiet pocket of nature in the middle of the city’s pulse.
Throughout the year, the hotel ignites with rooftop dance sessions, live DJs, and events that turn every visit into a story. Brussels isn’t just a stopover; it’s a hidden gem that grabs you and never lets go.
To celebrate this integration, World of Hyatt is dropping two exclusive experiences you can bid on with points. First: “Stay in Brussels, Shop Antwerp”—a fashion escape with a two-night stay, a private tour of the MoMu Fashion Museum, a styling session, and $5,000 credit at Antwerp Six designer stores. Starting bid? Just 10,000 points.
Second: “City to Coast”—a three-part odyssey across Brussels, London, and Ibiza. You’ll get six nights in suites, first-class trains, curated dining, seamless transfers, and a flight from London to Ibiza. Starting bid again: 10,000 points. Bidding runs from May 8 to May 20, 2026.
Cash rates at The Standard, Brussels start around $150 per night. As a Category 4 World of Hyatt property, you can snag award nights from just 12,000 points per night. This is your chance to unlock Europe’s best-kept secret before everyone else catches on.
