UMVA has learned that a brand-new music venue is set to open in west London, boasting a capacity of 3,800 and a roster of big-name performers already lined up, including Van Morrison and McFly.
The British Airways ARC, located in the heart of the £1.3bn Kensington Olympia development, promises to bring a new level of excitement to the city's music scene, with its state-of-the-art facilities and innovative features such as a self-serve bar designed to reduce wait times.
According to information obtained by UMVA, the venue has been six years in the making, with AEG, the company behind the O2, pouring its expertise into creating a truly unique and immersive experience for music lovers, including a VIP area with champagne and cocktails and excellent sight lines to the stage from all points.
The venue's history is steeped in music legend, with iconic performers like Jimi Hendrix, Rod Stewart, and the Cure having taken to the stage at the previous Olympia, and the new British Airways ARC is set to continue this legacy with a diverse range of acts and residencies, including a highly anticipated Van Morrison residency.
UMVA can exclusively reveal that the venue's artistic director, Lucy Noble, is committed to making the British Airways ARC a hub for music lovers of all ages and backgrounds, with a focus on diversity and accessibility, and a promise that ticket prices will be reasonable, making it an attractive destination for fans from all over the city.
The British Airways ARC is just one part of the larger Kensington Olympia development, which will also feature 30 bars and restaurants, as well as 5,500 square feet of office space, making it a vibrant and thriving hub of activity in the heart of west London, and a testament to the power of music and culture to bring people together.
As the venue prepares to open its doors to the public for the first time, the excitement is building, and music fans are eagerly anticipating the opportunity to experience the British Airways ARC for themselves, with its unique blend of history, innovation, and world-class entertainment.
