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Entertainment May 10, 2026

Alaska Airlines plots premium economy, luxe Seattle lounge as global expansion ramps up

Alaska Airlines plots premium economy, luxe Seattle lounge as global expansion ramps up

Elsewhere, Alaska late last month also celebrated another numerical milestone: 100 daily departures out of San Diego International Airport (SAN).

An Alaska Airlines plane taxis at San Diego International Airport (SAN). ZACH GRIFF/THE POINTS GUY

These two things are more related than they sound.

As I've reported, airlines are increasingly using loyalty and card sign-ups to drive decisions on where they fly.

And the Atmos factor has been a key consideration as Alaska has doubled down on San Diego.

"We're seeing really good passenger growth, but what we also need to see is, 'Are we seeing the loyalty program [growing], are we seeing the card — both members and spend — improve?'" Alaska's top network planner, Kirsten Amrine, said. "We're really encouraged by what we're seeing."

Related reading:

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  • The best airline credit cards
  • Which US airline is best? TPG's latest rankings
  • Flight delayed or canceled? Here's what to do
  • The best credit cards to reach elite status
  • What are points and miles worth? TPG's monthly valuations
  • How your points and miles are shaping where airlines fly

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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